Area 51 first opened its doors in 1998. The original concept was to sell products that were not available through the usual shops that were available in the town centre. It was a strange mix of second hand records video tapes and cds, streetwear clothing, giftware body jewellery and body piercing. A complete miss -match of different themes that seemed to appeal to the younger generation and worked as a business model at the time.
As time passed we noticed a trend. We noticed that retail was becoming harder and people were shopping online more and more. We noticed body piercing and tattooing becoming more and more popular and we saw this as the best future for Area 51. So slowly but surely we stopped selling all the different products and drafted in our first part time tattooist working 3 days a week to work alongside the body piercer.